This is a lighthearted take on the UK Government public health advice broadcast released in the early stages of the coronavirus pandemic. As an experiment, the video is written in Dundonian. I wanted to explore the connection between local dialect and engagement with public health messaging.
These are the insight results pertaining to this video:
These results were all achieved without any spending on Facebook advertising. This demonstrates the power of speaking to people in their own language and dialect.
You can view the original Facebook share by clicking here.
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